Apple’s Vice President of Fitness Technologies, Jay Blahnik, the leader behind the Apple Watch Activity rings and Fitness+, now faces serious accusations of creating a toxic workplace.
A New York Times report, highlighted by MacRumors, claims that nine employees described Blahnik as “verbally abusive, manipulative and inappropriate.” Since 2022, more than 10 team members have taken extended mental health or medical leave.
In addition, some employees detailed troubling incidents. For example, Blahnik allegedly made a cruel joke about a manager’s family. On another occasion, he reportedly sent a late-night message to a colleague that left them uncomfortable, according to AppleInsider.
Moreover, former Apple director Mandana Mofidi escalated concerns by filing a lawsuit in 2024. She accused Blahnik and Apple of bullying, retaliation, and gender pay discrimination. Her trial, as reported by Lawyers and Settlements, is set for 2027.
Apple’s Response to the Accusations
Apple, however, strongly pushed back on the claims. Spokesperson Lance Lin called the reports “inaccurate” and “mischaracterized.” He told AppleInsider that Apple conducted an internal review and found no evidence of misconduct.
Furthermore, the company stressed its commitment to maintaining a “positive and inclusive workplace.” Despite ongoing criticism, Apple continues to support Jay Blahnik, who still serves as VP of Fitness Technologies.
Who Is Jay Blahnik?
Blahnik has worked in the fitness and wellness industry for decades. He joined Apple in 2013 after consulting for Nike. Since then, he has played a major role in designing the fitness tracking system for the Apple Watch and launching Apple’s Fitness+ service.
According to Wikipedia, he has also authored fitness programs, collaborated with athletic brands, and established himself as a pioneer in merging fitness with technology.
Why This Matters
The accusations against Jay Blahnik raise several important issues for Apple and the wider tech industry.
- Workplace Culture: Employee well-being often clashes with the high-pressure drive to innovate.
- Legal Impact: As a result of Mofidi’s lawsuit, future gender pay and retaliation cases could gain new precedent.
- Apple’s Image: Apple promotes inclusivity and wellness. Therefore, these allegations pose a significant risk to its brand.
Meanwhile, Yahoo Tech notes that the 2027 trial could reveal more details about Apple’s internal culture.
The story of Jay Blahnik and Apple Fitness continues to develop. Employees describe him as abusive, yet Apple denies wrongdoing and firmly supports its executive. Therefore, the upcoming trial may provide crucial clarity and determine how Apple addresses workplace concerns in the future.
For now, Blahnik remains one of Apple’s most influential leaders. However, the outcome of this case could reshape not only his career but also Apple’s reputation in workplace ethics and corporate culture.
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