Rwazi, an African-founded AI startup, has raised $12 million in Series A funding. The company helps businesses get real-time insights into how people shop and why they make certain choices.
The funding will help Rwazi improve its platform, especially its new AI-powered decision assistant and simulation engine. This engine allows businesses to test different ideas before putting them into action.
How Rwazi Started
Rwazi started in 2021, founded by Joseph Rutakangwa and Eric Sewankambo. From day one, their goal was clear. They wanted to give companies an easy way to see how people shop.
Most research companies collect old or second-hand data. In contrast, Rwazi does something different. It gathers zero-party data, which means the information comes straight from the customer.
People use Rwazi’s mobile and web apps to share details. They report what they buy, how much they spend, and why they made that choice. Because of this, the data is always fresh, detailed, and trustworthy.
This gives companies a clear view of real customer behavior, not guesses. Most importantly, it is very useful in emerging markets, where good consumer data is often hard to find.
Why Investors Are Backing Rwazi
The Series A funding round was led by Bonfire Ventures. Alongside them, Santa Barbara Ventures, Newfund, and Alumni Ventures also joined in. Together, their support shows strong confidence in Rwazi’s future.
With this new capital, Rwazi plans to expand its data network to reach more countries. At the same time, it will work on making its AI tools smarter and faster. In addition, the company will grow its simulation engine so it can help more businesses across a wider range of industries.
Big-Name Clients Already On Board
Rwazi is not starting from zero. In fact, it already works with some of the world’s best-known brands. For example, companies like Coca-Cola, Pampers, Visa, and Nestlé use its platform today.
These global brands depend on Rwazi to better understand their customers. With this knowledge, they can improve products, launch new marketing campaigns, and respond quickly to changes in the market. Because the data comes directly from consumers, it gives them a clear advantage over competitors.
How the Platform Works
The process is straightforward. First, consumers log into the Rwazi app. After that, they answer short questions about their purchases. For example, they might share what they bought, how much it cost, and why they chose it.
Once the answers are submitted, Rwazi’s AI tools get to work. Next, the system analyzes the data and creates clear reports that highlight trends and patterns. Finally, companies receive these insights in real time, which allows them to act without delay.
Because of this direct and accurate data, businesses can avoid costly mistakes. In addition, they can make better decisions, faster.
What’s Next for Rwazi
Looking ahead, Rwazi plans to reach more markets around the world. At the same time, it will continue to improve its technology. This way, it can give companies insights that are even more personalized and useful.
According to the company, the future of market research lies in combining direct input from consumers with the power of AI. With both a growing list of clients and fresh funding, Rwazi is in a strong position to lead that change.
Furthermore, as more businesses look for smarter ways to understand their customers, Rwazi’s importance will continue to grow. Its tools do more than show what people buy. They also explain why people buy.
In fact, in today’s fast-changing markets, understanding the “why” can be the factor that sets a business apart.
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