The Browser Company unveils Dia Pro, a $20/month plan with unlimited AI tools built into its next-gen browser.
The Browser Company has launched a paid plan for Dia, its AI-powered web browser. The new subscription, called Dia Pro, costs $20 per month. It gives users unlimited access to Dia’s built-in AI chat and tools, which can help with tasks like writing, searching, and staying organized.
With this launch, the company is removing the limits now placed on free users. While the free version still includes access to AI features, usage is now capped. To get full access, users will need to upgrade to Dia Pro.
This move is also an important step in the company’s larger strategy. By introducing a paid plan, The Browser Company is starting to turn Dia into a source of revenue. At the same time, it shows a clear direction for how the browser will grow and improve over time.
Introducing the $20/Month Dia Pro Subscription in The Tech Industry
The new Dia Pro plan is now available and can be turned on through the browser’s settings. For $20 a month, users get unlimited access to Dia’s AI features. This means they no longer face the limits that now apply to the free version.
Meanwhile, free users do have usage caps, though the company hasn’t said exactly what those limits are. However, CEO Josh Miller shared that people who use Dia’s AI “a few times a week” will still be able to use it at no cost. As a result, casual users won’t need to upgrade unless their usage goes up.
Rising Competition in the AI Browser Space
Dia isn’t the only browser moving in this direction. The market for AI-powered browsers is growing quickly. For example, Perplexity has launched its Comet browser with a $20-per-month plan. At the same time, Opera is testing new AI design features in its Neon browser. Meanwhile, Google is adding Gemini AI into Chrome, and Microsoft is building Copilot Vision directly into Edge. Together, these developments show a clear trend: more people want browsers that are built around AI from the start.
Why Dia Pro Could Be a Game-Changer
Dia Pro is more than just a paid plan, it shows how browsing is changing. As AI becomes a bigger part of how we work online, browsers like Dia are helping us do more. Dia Pro gives full access to AI tools, has a fair price, and more plan options are coming soon. The Browser Company is getting ready for the next step in how we use the internet.
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